Robitha, N. R. and Nursalin, K. K. (2025) “The Effect Of Push, Pull, And Mooring On The Switching Intention Of Pertamina Consumers To Shell: Pengaruh Push, Pull, Dan Mooring Pada Switching Intention Konsumen Pertamina Ke Shell”, Jurnal Sosial, Ekonomi dan Humaniora, 4(1), pp. 1–14. doi: 10.56244/sosiera.v4i1.929.