ROBITHA, N. R.; NURSALIN, K. K. The Effect Of Push, Pull, And Mooring On The Switching Intention Of Pertamina Consumers To Shell: Pengaruh Push, Pull, Dan Mooring Pada Switching Intention Konsumen Pertamina Ke Shell. Jurnal Sosial, Ekonomi dan Humaniora, [S. l.], v. 4, n. 1, p. 1–14, 2025. DOI: 10.56244/sosiera.v4i1.929. Disponível em: https://jurnal.unnur.ac.id/index.php/sosiera/article/view/929. Acesso em: 12 may. 2026.